Today Boux Avenue launched their latest stylish store in Liverpool One, and I was one of the lucky few to be invited along to the secret preview!
Boux Avenue, the UK’s equivalent to Victoria’s Secret, is a chain of lingerie stores owned by Dragons Den star and business mogul Theo Pathitis.
We were greeted at the event by two gorgeous models, dressed in fur and one of Boux’s beautiful corsets, complete with a modern take on 1940’s Victory Rolls and classic red lips. Once inside, and a chilled glass of champagne in head, the browsing could begin!
Boux Avenue’s collection includes beautiful bridal lingerie, everyday essentials and a vast nightwear range boosting both thermals nightshirts and barely there negligees! There certainly was something for everyone and every occasion!
Lots of friendly, trained advisers were on hand to assist us in our lingerie browsing, and even offered complimentary bra fittings to those of us brave enough to loose the layers on such a cold winters day!
Having taken a sneak peak into Boux Avenues changing rooms, loosing the layers seemed like a perfect idea!
Each beautifully decorated room is named after one of the exquisite fabrics used to make our all important lingerie.
But what really makes these changing rooms so different to every other high street store- is the lighting.
Boux Avenue, give us ladies THREE options!
Daylight, Dusk and Evening.
It really makes a wonderful change to see yourself in the lighting most of us will wear our new underwear in before we’ve even decided to buy it!
And if you need any extra help with the correct fitting or you require a different size, just press for concierge and one of the Boux advisers will come to your beck and call.
If that wasn’t enough, I was also treated to these gorgeous goodies!
Huge thanks to Fluorescent PR for inviting me to this fantastic event!