Do you remember what was stashed in your teenage self’s make-up bag?
As I make-up addict, I can remember mine vividly! But rather than a bag, I dedicated an entire drawer (and this was no small drawer, think wardrobe sized!) to hundreds of brightly coloured eye shadows, lipsticks and blushers. Brand wise, my pocket money would only stretch to what is now known as ‘drugstore’ brands, meaning every Saturday I could be found lurking down the Boots self selection aisle, my arms covered in a variety of product swatches.
With their fun advertisements, innovative products and pretty packaging, Bourjois, was one of my favourite brands, with Coup De Theatre mascara being my most regular purchase. This dual ended product contained a primer packed with silicone fibres on one side, which you applied prior to the regular black mascara found on the other, to create thicker, longer lashes.
A first of it’s kind when it was launched back in 2001.
This year the cult beauty brand are celebrating their 150th birthday!
Not many of you will be aware that Bourjois was originally started in the Parisian theatre district by actor Joseph Albert Ponsin, before being taken over by Alexandre- Napoleon Bourjois in 1863.
Like fellow make-up mastermind Max Factor, Bourjois first product, waxy lipsticks, were created especially for theatre actors.
By the time the first world war started in 1914, their now famed Little Round Pot, which was a pink blush called Cendre de Roses, was a favourite amongst women.
Today, the shade ‘Cendre de Roses’ is still one of Bourjois’ bestsellers- proof that you can’t go wrong with a classic!
On May 15th four new blusher shades will be released to celebrate the anniversary.
This cream to powder formula adds a pretty fresh flush to cheeks, are easily blendable and offer the longevity of a powder.
|Image – Bourjois|
|Image- Daily Mail.|
Over the years Bourjois constantly launched innovative products, including beautifully packaged gift boxes and practical handbag sized make-up kits. This is a brand who are always evolving.
Today, Bourjois is a brand favoured by top make-up artists as well everyday beauty consumers. Products such as the improved Coup De Theatre 2 in 1 mascara, Healthy Mix foundation and Queen Attitude Khol Kajal often grace the pages of the glossies and are recommended by both beauty editors and bloggers alike.
One thing is for sure, with a price point that won’t break the bank, pretty, feminine packaging and professional quality products, Bourjois is one brand that will no doubt be around for another 150 years.
Happy Birthday Bourjois!